Facebook || Wordmark Delight
In 2020 - 2021, I was the Lead Producer for the Wordmark Delight. The Wordmark Delight is a visual way for Facebook to boost awareness, show support, and share in the celebration of moments that our users care about. Throughout my time on the program, we produced over 50+ different designs that were deployed across a number of different global markets.
Some designs from 2020. Clockwise from top left: Pride, Valentine’s Day, Mother’s Day, Graduation, Juneteenth, International Women’s Day.
A large part of my responsibilities was facilitating cross-functional reviews to help secure the necessary approvals and ensure that each design would resonate with and feel cultural relevant to our audiences.
Father’s Day, 2020.
Creative Team: Tori McGoogan, Jason Jones, Emilie Liu, Nicole Birch, Kristen Jordan, Courtney Charny